E-Commerce Coordinator/ Digital Marketer

Cranky Health is the parent company of iconic Australian brands like The Man Shake and The Lady Shake. It’s a great Australian success story.

We are looking for a dynamic E-commerce Coordinator to join our Sydney team. The ideal candidate will be at the forefront of our digital initiatives, focused on crafting compelling campaigns and ensuring seamless user experiences across our online platforms. This role demands a blend of creativity, analytical prowess, and a knack for technical details.

Key Responsibilities:
• Manage and help with a cohesive digital marketing strategy across various channels, ensuring brand consistency and engagement.
• Update and maintain UTM parameters across all digital campaigns to track performance effectively and to make data-driven decisions.
• Perform basic HTML and CSS editing to ensure website content and email templates are up to date, visually appealing, and aligned with our brand guidelines.
• Maintain a strong understanding of e-commerce principles and apply this knowledge to optimize our online storefront and marketing efforts.
• Assist with advertising campaigns on platforms such as Google Ads and Meta's suite (Facebook and Instagram ads), optimizing for performance and ROI.
• Analyse and report on campaign performance, website traffic, and other key e-commerce metrics to guide marketing decisions.
• Collaborate with cross-functional teams to align on marketing strategies and promotions.
• Leverage CRM and web analytics tools to understand customer segments and behaviours, aiming to personalize the shopping experience and increase customer loyalty.

Qualifications:
• Proven experience in digital marketing or a similar role with an emphasis on e-commerce.
• Proficiency in managing UTM tagging for campaign tracking and insights.
• Basic proficiency in HTML and CSS to manage website content and troubleshoot minor issues. Must also understand email deliverability and mobile optimisation.
• Solid understanding of e-commerce principles and experience with digital advertising platforms, specifically Google Ads and Meta.
• Experience with CRM and web analytics tools is highly desirable.
• Excellent communication and collaboration skills.

What We Offer:
Working hours 10am - 6pm (Philippines Time) working with our Sydney based team in Australia.
You will be part of a vibrant team in a fast-paced environment where your work directly influences the company’s success.
We value innovation, teamwork, and an entrepreneurial spirit.
This position offers a competitive salary plus benefits and the chance to work with cutting-edge marketing technologies.