Social Media Manager (w/ PR experience)

As a Social Media Manager, you will be responsible for creating, implementing, and overseeing social media strategies that enhance our brand presence, engage our audience, and support our coaches and addition, you will manage our public relations activities to maintain a positive public image.
Qualifications:
- Proven experience in social media management, with a minimum of 5 years in a similar role.
- Strong understanding of PR and crisis communication.
- Experience working with coaches, mentors, or in the personal development industry is necessary.
- Exceptional written and verbal communication skills.
- Proficiency in using social media management and analytics tools.
- Creativity and a strong eye for detail.
- Strong organizational and project management skills.
- Ability to work independently and in a team.
Key Responsibilities:
- Social Media Strategy and Execution
- Develop and implement comprehensive social media strategies to promote our coaching and mentoring services.
- Create engaging, informative, and shareable content across social media platforms.
- Monitor, analyze, and report on social media performance, making data-driven improvements.
- Stay updated on industry trends and emerging platforms to ensure the company's social media presence is innovative and relevant.
- Public Relations Management
- Develop and maintain relationships with stakeholders.
- Craft and distribute press releases, articles, and other PR materials to enhance the company's reputation.
- Monitor and respond to media coverage, both positive and negative, and manage crisis communication when necessary.
- Content Creation and Curation
- Collaborate with our coaches and mentors to create content that reflects their expertise and resonates with our audience.
- Ensure content is consistent with our brand voice, values, and objectives.
- Utilize multimedia (graphics, videos, podcasts) to make content engaging and shareable.
- Community Engagement
- Foster and engage with our online community, responding to comments, messages, and inquiries in a timely and professional manner.
- Encourage user-generated content and participation in our social media campaigns.
- Reporting and Analysis
- Monitor social media KPIs and provide regular reports on the effectiveness of campaigns.
- Adjust strategies based on performance data to meet or exceed objectives.