SEM / PPC Specialist

MJ2 Marketing / DigitalMaxx is seeking a talented individual to join our team as a Search Engine Marketing (SEM) Specialist with a focus on managing paid media campaigns on Google, Meta, and all other pay-per-click (PPC) marketing platforms. A successful SEM Specialist will use a mix of creative and analytical strategies to target specific audiences and earn the best possible return on investment from various paid marketing platforms. This requires the planning and optimization of paid campaigns.

Responsibilities

Plan, create, and manage PPC campaigns across a variety of channels

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share, and other important metrics)

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

Stay on top of search engine and PPC industry trends

Collaborate with Google and Meta representatives and specialists as needed to further optimize performance.

Collaborate with developers to ensure conversions are accurately tracked and working properly.

Requirements

3-5 years of experience in digital marketing (agency experience preferred)

Experience with Google Analytics, Google AdWords, and Meta Business Suite

Functional experience with all social media platforms

Strong attention to detail

Strong interpersonal skills, listening skills, and an articulate presenter

Excellent writing proficiency and content creation skills

Research and problem-solving skills

Excellent written and oral communication skills

Self-motivated and professional demeanor

Able to complete tasks independently, and as part of a team

Able to manage deadlines without supervision, taking responsibility for the work at hand, and deliver projects on time

Able to receive and follow through on team leader or client feedback

Ability to work on multiple projects, with multiple project teams