SEO Specialist for Shopify Print on Demand Store

Job Description:

We are a dynamic digital marketing company specializing in custom-made portraits with a large Shopify store featuring over 3,000 products. As we expand our digital footprint, we're looking for a skilled SEO Specialist to join our team. This remote position offers the opportunity to dive deep into the world of SEO, particularly within the print on demand niche.

Key Responsibilities:
1. SEO Audit: Conduct a comprehensive SEO audit of our Shopify store. Analyze current SEO strategies, identify areas of improvement, and develop an action plan to enhance our search engine rankings.

2. SEO Copywriting: Provide clear, actionable guidance on SEO copywriting. This includes optimizing product descriptions, meta descriptions, and blog content to improve organic search visibility.

3. Keyword Research: Perform extensive keyword research relevant to our niche. Identify high-potential keywords and guide the team in incorporating these into our content.

4. Content Strategy: Collaborate with the content creation team to develop an SEO-focused content strategy that aligns with our brand voice and marketing goals.

5. Performance Monitoring: Regularly monitor and report on the SEO performance of the site. Use analytics tools to track improvements and identify areas for further optimization.

6. Competitor Analysis: Keep an eye on competitors and industry trends to ensure our SEO strategy remains ahead of the curve.

Qualifications:
- Proven experience in SEO, particularly with Shopify platforms.
- Strong understanding of SEO copywriting and content optimization.
- Experience with SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
- Ability to conduct thorough keyword research and competitor analysis.
- Excellent analytical skills with attention to detail.
- Strong communication skills, both written and verbal.

How to Apply:
Interested candidates should send their resume along with a cover letter outlining their specific experience in SEO, particularly with Shopify stores, and why they are a good fit for this position. Please include examples of previous work or projects that demonstrate your expertise in SEO.